Needed: a drop of passion

Here's one I've had waiting in the wings for a while. There's not much introduction necessary - I just want to remind you all: we've seen in the past that Israeli sign-makers occasionally find it appropriate (and do know how) to use exclamation points, graphics, and scary warnings in order to get their point across. And yet, on this sign that we pass on the way from Jerusalem to Efrat, apparently none of those was needed:


It always reminds me of that scene in the original Willy Wonka movie, where Mr. Wonka is sarcastically attempting to get Mike Teevee back to safety. He says, expressionlessly, "No. Wait. Stop. Come back." Remember? It was a great scene. But that was a movie - this is a little scary. I mean, it's a landslide, for crying out loud! Shouldn't we all be screaming in fear?

My verdict: this sign needs to care just a bit more. Put a little feeling into it - please?