08 July, 2009

Make mine chicken soup


This one doesn't have any typos that I noticed. But the concept was so bizarre that I felt I had to take a picture anyway.

It's for Axe, a "body spray" for men. It's just deodorant, as far as I know, but it has always marketed itself by claiming to be particularly irresistible to women. Their new scent, apparently, is chocolate. Huh?

Yes, I like chocolate as much as anyone else, but this somehow strikes me as... the wrong medium for chocolate. Ladies? Is it just me?

11 comments:

N said...

I wholeheartedly agree. That said, I'd be willing to give it an olfactory spin, just out of sheer morbid curiosity. But not if I had to spend my own money to do it.

Maya / מיה said...

I think it's better than Axe's OTHER Israeli slogan (the one in English): "Get a Girlfriend." I kind of love just how direct that is-- as opposed to the English slogan in the US, "the Axe effect."

Eh, you market to pubescent boys, you don't go for "intelligent" or "subtle"...

Btw don't you think the ads for the chocolate things are even worse? I've never seen chocolate look less appealing!

toby said...

N - thanks for backing me up!

Maya - I definitely agree - fichsa!

Shy Guy said...

I bought an assortment of Axe deodorants the other day. Then I read this and went to the cabinet. Sure enough! There's the chocolate flavored one.

I sprayed some on the back of my hand. You can barely smell the scent of dark cocoa somewhere in the background, beyond the regular perfume scents.

It's not as wild as it seems. Try it, you'll like it! :)

toby said...

Shy Guy - welcome to my blog, and thanks for the field report! I think I'm with N on this one - if I happen to come across it (for free), I would be willing to take a sniff. But it still seems weird :)

Jewish Side of Babysitter said...

Amazing what they think up next!
They already have chocolate ices and chocolate taffy's, and they have a chocolate phone.

It does seem weird. Makes me think of the Mun in the Midbar, where they can smell and taste whatever they thought of.

toby said...

JSOB - welcome to my blog! Really, a chocolate phone - where did you see that?

Lady-Light said...

Good Lord. Yucch. Musk would be more like it, I think...
At least you don't want to eat-er-lick-er--nevermind.

Jewish Side of Babysitter said...

Toby: Thanks for the welcome!
Here's an Article about the Chocolate phone.
It's by Verizon

Jewish Side of Babysitter said...

O, and I told people about the new chocolate Axle to hear their reactions. All of them said "gross!" and couldn't believe it.

toby said...

JSOB - I'm glad to see that the phone isn't as Willy Wonka oriented as it could have been :)